SOLUTION EXPERIENCES

NOKIASIEMENS NETWORKS_SHOWROOM MUNICH

NokiaSiemens Networks, a joint venture in the network sector between the Nokia and Siemens parent companies, develops and sells hardware and software components for voice, data and mobile phone networks, as well as services for mobile phone operators and service providers.

The task was to create a concept for a brand space that allowed visitors to the showroom to experience the Siemens Networks brand with all of their senses. In line with the flowing shapes of the brand visual identity, the WAVE – a dynamic architectural structure – was created as a three-dimensional interpretation of the brand logo. It served not only as an intuitive guidance system for visitors, but also as a framework and platform for the different showcases. The sleek white walls of the dynamic wave can be transformed into a communication element during demos. Reflecting the autonomous yet characteristic colour scheme of the NokiaSiemens Networks brand – the transition from purple to yellow then orange. The key visual runs consistently throughout the design of the Solution Experience Center, together with the orange brand colour.

NOKIASIEMENS_MUNICH               SHOWROOM

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