THIS IS WHAT YOU CAN EXPECT
FROM OUR CONCEPT UNIT
Imagination, experience and brand expertise – WENGER.ONE has the DNA of architects. Here’s an outline of the services our creative department can offer your company for the design of an individual brand space.
Market analyses and assessment of demand
We always begin our process with strategic parameters. Carrying out specific market and sector analyses assists in documenting the assessment of demand in order to achieve the planned objectives. It is also important here to consult closely with the customer’s own specialist departments – this collaboration will then give rise to the strategic project conception.
Key messages and contents
Brand story and communication
From the briefing, and our market and sector analyses, we create key messages and essential contents relating to the brand, as well as key messages and specific product message which are relevant to the event itself. These lead to the creation, discussion and editing of the brand story, including communication planning, which unites all dimensions of the communication within the space.
Spatial concept design
Architecture and mediatecture
Interior design in form,
colour and touch
With the brand story and the communication planning begins the development of the individual concept for the brand space. The planning and composition of architecture and mediatecture, that is to say the integral use of media components within the space, form the very core of this service component. This forms the basis for the creation and visualisation of an exact interior design in terms of form and colour, proportions, materials and surfaces, as well as the general perception as part of the look & feel.
Audio visual components
Product presentation/product demo
Closely interlinked with interior design, the design and operational planning of the audiovisual components and particularly the lighting design are carried out in this service unit. This is also where brand conception comes into play – in conformance with all identity and communication guideline of the respective brand. At this stage the creation, staging and planning of the product presentation is undertaken with the relevant key messages, in order to ensure that the visitors to the brand space are able to quickly understand USPs, including the value proposition.
The encounter between people and the brand within a space manifests itself in the scenographic perception of the entire experience. The detailed planning of atmospheric elements, particularly in the hospitality areas as well, is part of the “brand encounter” service component and ensures that a sense of wellbeing is created amongst visitors – an important element in the interplay of encounters between people and the brand within a space.