OUR LOCATION: MUNICH
OUR EXPERTISE: ARCHITECTURE.
We have a passion for architecture. It’s our DNA. It is our passion, our motivation and our instrument for making brands within a space understandable and conceivable. Architecture creates differentiation. It provides orientation and explanation.

Our team of architects create individual brand concepts which create space for unique encounters.
OUR BRAND UNDERSTANDING
MAKES US STAND OUT.
Before we communicate your brand message within an exhibition space, we always ensure that we understand exactly what it means. We enjoy getting to the very heart of a brand. We want to understand your brand and the message you wish to communicate - we want to hear your thoughts, understand your wishes and, in this way, develop the perfect solutions.

You will experience how we translate your strategic goals into successful brand encounters. It’s as simple as that.
OUR APPROACH IS ENTIRELY OPEN-MINDED.
WE THINK OUTSIDE THE BOX.
Whatever is best for your project - a tried and tested technique or a new concept, simple or sophisticated. For us, a project begins with a fresh approach, we don’t just do what we’ve always done. We take pride in thinking outside the box and have a passion for innovation. And, when the time is right, we have the courage to introduce new perspectives.
You can rely on us: We will maximise the potential of your brand through free thinking, the instinct for trends and the power of creativity.
BRANDS WITHOUT A STORY
REMAIN FACELESS OBJECTS.
We believe in conceptual thinking - but not as an end in itself. An idea will only be perfect when a story is created from it, which could not be better told. A story that inspires. A concept that resonates.

We will tell your story - and we will make it memorable.

SERVICES

THIS IS WHAT YOU CAN EXPECT FROM OUR CONCEPT UNIT

Imagination, experience and brand expertise – WENGER.ONE has the DNA of architects. Here’s an outline of the services our creative department can offer your company for the design of an individual brand space.

BRAND
STRATEGY
MARKET ANALYSES AND ASSESSMENT OF DEMAND
PROJECT CONCEPTION

We always begin our process with strategic parameters. Carrying out specific market and sector analyses assists in documenting the assessment of demand in order to achieve the planned objectives. It is also important here to consult closely with the customer’s own specialist departments – this collaboration will then give rise to the strategic project conception.

BRAND
COMMUNICATION
KEY MESSAGES AND CONTENTS
BRAND STORY AND COMMUNICATION

From the briefing, and our market and sector analyses, we create key messages and essential contents relating to the brand, as well as key messages and specific product message which are relevant to the event itself. These lead to the creation, discussion and editing of the brand story, including communication planning, which unites all dimensions of the communication within the space.

BRAND
ARCHITECTURE
& DESIGN
SPATIAL CONCEPT DESIGN
ARCHITECTURE AND MEDIATECTURE
INTERIOR DESIGN IN FORM, COLOUR AND TOUCH

With the brand story and the communication planning begins the development of the individual concept for the brand space. The planning and composition of architecture and mediatecture, that is to say the integral use of media components within the space, form the very core of this service component. This forms the basis for the creation and visualisation of an exact interior design in terms of form and colour, proportions, materials and surfaces, as well as the general perception as part of the look & feel.

BRAND
EXPERIENCE
AUDIO VISUAL COMPONENTS
LIGHTING CONCEPTS
 BRANDING 
PRODUCT PRESENTATION/PRODUCT DEMO

Closely interlinked with interior design, the design and operational planning of the audiovisual components and particularly the lighting design are carried out in this service unit. This is also where brand conception comes into play – in conformance with all identity and communication guideline of the respective brand. At this stage the creation, staging and planning of the product presentation is undertaken with the relevant key messages, in order to ensure that the visitors to the brand space are able to quickly understand USPs, including the value proposition.

BRAND
ENCOUNTER
 SCENOGRAPHY 
HOSPITALITY CONCEPTS

The encounter between people and the brand within a space manifests itself in the scenographic perception of the entire experience. The detailed planning of atmospheric elements, particularly in the hospitality areas as well, is part of the “brand encounter” service component and ensures that a sense of wellbeing is created amongst visitors – an important element in the interplay of encounters between people and the brand within a space.

Concept
Solution
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