OSRAM, is a global company which manufactures lighting and lighting systems for special applications, semiconductor-based lighting products (LED), as well as professional lighting and solutions.
The architects from WENGER.ONE interpreted the slogan “For everything ahead of you” quite literally and designed a concept for the exhibition booth which placed the focus on the view ahead: looking forwards into the future through the gate at the front of the corner stand, directly onto the central line of vision, and accentuated by LED strips on the walls and floor. A film that was specially created for the company’s presence at the Automechanica trade fair was played in two resolutions on the frame and on the high resolution LED wall, using the full space to promote the OSRAM brand communicate and its messages.
Total 298 m2_Upper floor 100 EXHIBITION
