NOBEL Biocare is the world’s largest manufacturer of dental implants. The leading international company for innovative, restorative and aesthetic solutions in the dental industry captured attention at the IDS trade fair in Cologne with a highly creative design concept. The task was to present this Swedish/Swiss company as an innovative exhibitor at the different trade fairs, particularly at the IDS – a leading trade fair in Cologne. The pilot stand will provide the reference for all further NOBEL Biocare exhibition presences with regard to the brand ambience, in terms of the recognisability of the brand. Textile architecture in white flowing forms with clear branding in the colour code red create a strong brand presence in the competitive environment – and are guaranteed to make the brand quick and easy to recognise. A clear statement from the stakeholders: maximum competence in dentistry.
Ground floor 663 m2 EXHIBITION
