AUDIO UNDER THE RADIO TOWER

HARMAN_IFA_BERLIN

HARMAN International is a world-renowned American manufacturer of audio systems and accessories. For the IFA trade fair in Berlin, the task of the WENGER.ONE architects was to create a living environment, both inside and outside, under the radio tower for the brand network which also includes the Harman home brands JBL, infinity and Harman/Kardon. At the IFA, one of the world’s leading trade fairs for this sector, the hi-fi specialists from Harman presented themselves in symbolic tent structures around the Berlin radio tower. In a conscious move away from conventional exhibition parameters, this concept demonstrated a true pioneering spirit – but still created spacious lounge, presentation and entertainment areas, which were more than capable of fulfilling the criteria required for staging a successful B2B event.

Ground floor 1,200 m²                   EXHIBITION

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