Bosch Home Appliances is part of the BSH Group and market leader in the domestic appliances sector in Europe. In addition to refrigerators the company’s product range also includes washing machines, dishwashers, cookers and small domestic appliances.
The focus of the Bosch presence at the IFA trade show is clear: showcasing “white goods” in an interactive experience, which inspires visitors and compels them to interact with brand and product.
The unobtrusive and clearly structured architecture invites visitors to discover and linger. The visitor is encouraged to engage closely with the product benefits in the Bosch test laboratory. Here the focus is on interaction, experiencing the benefits and advantages of the Bosch products in an entertaining manner and thereby maximising memorability.
Ground floor 3,450 m2 Upper floor 495 EXHIBITION
