BNP Paribas is a French commercial bank which is a heavyweight in Europe: in 2010 it was the largest bank in Europe and the third largest in 2011 measured in terms of stock market value. At the annual EXPO REAL, despite the strict design requirements and event guidelines from France, its aim has been and still remains to keep advancing one step further in terms of presentation design and to continuously refresh or extend its presence. The familiar use of the green colour code with different quotations on the the walls, on the floor, on the furnishings and the graphics, created a consistent brand space for BNP Paribas with the potential for providing continuity for recurring corporate structures in subsequent years. A sustainable concept – which is regularly invigorated with fresh nuances.
Ground floor 221 m2 Upper floor 45 EXHIBITION
