SIEMENS Home Appliances is the largest manufacturer of domestic appliances in Europe and is one of the leading companies in this sector worldwide.
Minimalist, cool and cubic – the urban kitchen in its purest form is the essence of the Siemens’ brand presence at the Living Kitchen trade fair. Across a space measuring 1,000 square metres, a mix of existing architecture was further developed and a common architectural theme was created from two brand brackets.
The use of high quality materials, displays created around the theme of smart home and connected kitchen, cooking shows in a white/grey loft ambience, glass fronts and groundbreaking technology, communicated a clear and bold statement: a brand which redefines the kitchen concept.
Ground floor 1,053 m2 EXHIBITION
