QUADRATIC. PRECISE. EXCEPTIONAL.
WALTER TOOLS_AMB I EMO_STUTTGART
WALTER is a German manufacturer of tools for metalworking. The quality and precision of the tools for turning, milling and drilling provided the main focus here for the brand messages that the customer wished to communicate. These messages were reinforced by the precision cut, black cuboid installed on the exhibition booth of WALTER AG at the AMB in Stuttgart. The open section running around the cuboid allows visitors to look inside and discover a gigantic toolbox – the brand world of Walter AG. This confident presence in the B2B environment captures the attention of the visitors and arouses their curiosity about the highlights that are to be discovered inside. The concept is to be used as a form of consistent corporate architecture at other trade fair appearances of WALTER AG throughout the world.
Ground floor 306 m2 EXHIBITION
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