OYSTAR is a global supplier of packaging machines, packaging technology and packaging services. The OYSTAR packaging machines are gigantic – and therefore provided a real challenge when it came to designing a trade fair concept, which needed to create a clear, but not dominant framework for these enormous machines.
On two stand areas with a hall aisle that could not be built over, the imposing machines were kept separate from the communication zone. The stand reflected a free interpretation of the company logo and featured a sleek, almost shell-shaped housing, which provided a calm atmosphere away from the crowds. What’s more, the long range impact of this structure was also used to its full effect. From the gallery of the hall, the blue illuminated roof ensured that the brand presence could be seen from afar.
Ground floor 729 m2 EXHIBITION
