TRADITION MEETS CONTEMPORARY
NEFF_KÜCHENMEILE_BAD OEYNHAUSEN
NEFF has had a real passion for designing first class integrated appliances for the home for 135 years. For the presentation of its new product ranges, our task was to create a very strong presence for the brand within the framework of the Küchenmeile (“kitchen mile”) along the A30 within the spa gardens of Bad Oeynhausen. With WENGER.ONE taking on overall management of the project, a simple cube was installed in front of the Kaiserpalais. This installation not only provided a creative contemporary contrast to the traditional architectural design of the palace, but also enabled the observer to capture completely new perspectives of this stunning historical building through the use of reflective surfaces. This installation attracted a great deal of attention and, amongst others accolades, received the ICONIC Award.
Total 1,200 m2_CUBE 280 EXHIBITION
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