TAKING CENTRE STAGE.
INFINEON_ELECTRONICA_MUNICH
Infineon considers itself to be a pioneer of innovation for achieving quantum leaps in the development of socially relevant “megatrends”: energy efficiency, mobility and security. The product solutions of the Munich-based company needed be presented on a platform that was appropriate for the innovative appeal of the brand. The team from WENGER.ONE transformed INFINEON’s innovation claim into a spectacular three-dimensional stage. Hundreds of delicate LED poles formed a 5-metre high rotunda measuring 15 metres in diameter. The media facade was on the outside, with the quiet communication zone on the inside. It was amazing how light and transparent the LED curtain appeared when viewed from the inside to the outside. A confident brand presence which made a lasting impact.
Ground floor 225 m2 EXHIBITION
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