DRIVEN BY STRUCTURE
ELERO_R&T_STUTTGART
ELERO is a manufacturer of roller shutters, sun awnings, venetian blinds and rolling doors. For its brand presence at the R&T in Stuttgart, WENGER.ONE placed the focus firmly on maximum clarity. The brief was to create an uncluttered environment – the individual product fields, which in some cases are very heterogeneous, were clearly defined and presented as separate entities. Clear structures were used for easy visitor orientation. This was achieved through simplicity of architectural design in the form of identical pavilions. The individual themes could therefore be intuitively perceived – and the overall brand presence, despite the diversity of its product range, reflected a clear sense of consistency. An optical highlight was created at the central meeting point on the stand – lamps from the Italian manufacturer Fontana Arte, which is associated with ELERO – provided a visual counterpoint on the stand, which was otherwise entirely focused on functionality.
Ground floor 351 m2 EXHIBITION
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