A VERY WORTHWHILE PRESENCE
DÖHLER_BRAU_NUREMBERG
DÖHLER is a worldwide leading manufacturer of natural food ingredients and is the market leader in Europe for natural flavourings in drinks. Providing a mediatectonic adaptation of the facelift that the corporate design of the DÖHLER brand had been given, that could also be used for subsequent trade fair presences, provided the challenge here with the regard to the concept of continuity that had already been established at drinktec, the leading trade fair in the sector. High resolution LED surfaces- integrated into the flowing walls around the stand at a corresponding height profile – provided a virtually 360 degree continuous presentation of fruity ingredients, the media content and the images on the surfaces, all perfectly synchronised. In this way, the stand becomes a projection surface. Architecture and media become one uniform platform for the transfer of digital and realistic brand messages.
Ground floor 380 m2 EXHIBITION
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