Trade fairs are places where a high concentration of supply and demand can be found, and are therefore fiercely competitive environments. The standard of brand communication is renowned to be high in the German hire car sector. In order to differentiate themselves within the trade fair environment, an urban framework concept was developed for EUROPCAR. The urban context symbolises the hire car reality in Germany – in which a peaceful world is located that is clearly separated from the hustle and bustle. The transparent facade offers glimpses into the green and urban world of EUROPCAR at all times: relaxed and confident, but featuring characteristically creative details as a place of encounter for people and the brand within the exhibition space. The prominent planting of greenery underlines the green of the brand to great effect. The “green” concept is reflected even further by the fact that all the materials – which have been designed for reuse – are stored in our logistics centre and can be used within the brand concept, which is scheduled to run for several years.
Total 220 m2_Upper floor 65 EXHIBITION
